You’ll Cut Costs Using Personal URLs and a Personalized Landing Page. Here are just a few examples:

• Lower Printing Bills with smaller postcards and self-mailers. Our last printing quote was 30% Lower than the asssociation was paying.
  
  
• Don’t pay for extensive direct mail formats, since content is already on Your Web site.
  
  
• Cut your postage bills using smaller mail formats.
  
  
• Avoid wasted non-delivered direct mail and bounced email costs because members can update data on their Personalized Landing Page for accurate contact information.

Command greater member (and prospective member) attention to your direct mail with Personal URLs. Here’s why:

• Reach the 40% to 60% of members who DO NOT read your email.
  
  
• Targeted messages to individual’s preferences are more engaging. Targeting is easy with with personalized direct mail and a personal landing page for each member/prospect.
  
  
• Gain valuable member/prospect feedback with survey questions.
  
  
• Use direct mail lists and PURLs to Recruit More New Members.

Lower costs and higher revenue improve your bottom line and secure future growth.

• Meeting Registration, Dues Renewal, New Member Recruitment are all MUCH EASIER when your direct mail offers Instant Online Ordering & Fulfillment.
  
  
• PURLs Bridge the Gap between your direct mail and web site content, registration and fulfillment.
  
  
• Costs per Registration (Dues Renewal, New Member, etc.) go down as revenue increases.